The Society of Composers, Authors, and Music Publishers of Canada (SOCAN) is a non-profit representing the Canadian performing rights of millions of Canadian and international music creators and publishers.
The annual report is a key communications piece within the organization, and works to outline the work of SOCAN and establish the brand’s identity and mission within the context of the ever-volatile music industry.
Built on WordPress for web-first readership, the annual report is a professional, cohesive, and brand-aware microsite produced in both French and English. The parallax website design yields a contemporary look and feel, with animated charts and graphics for added interactivity and movement. The repeated image of an audience adds energy and a feeling of celebration. A strong emphasis was placed on integrating the SOCAN colours, and close-cut images of the SOCAN staff add an extra layer of personality.
Crescent also produced a smaller, printed version of the report for circulation, as well as an accompanying powerpoint presentation for SOCAN’s AGM (annual general meeting). The powerpoint carries over the look and feel from the web annual report and pulls out key information that allowed SOCAN to convey what a performing rights organization can and should be. Feedback revealed that they did indeed cut through and their message was heard.