Pipes Drums is the world’s most popular industry publication for the piping and drumming community featuring editorial content, interviews, competition reviews, and community-based functions such as event postings, classifieds, tune shares and more.
As an add-on to the existing website, built in WordPress, Crescent leveraged open source technologies, app frameworks and available plugins to generate a companion mobile app for the online publication. As such the app and website share the same content database and are always in sync with each other, while offering a unique user experience on each platform.
The mobile app offers simpler navigation menus, and rethought article displays using mobile specific functionality. By enabling swiping and touch scrolling to move through articles quickly, the app provides a whole new reading experience. All the while lending ultimate control to the editor: the menu structures and content availability can be customized for desktop versus mobile app versions.
Pipes Drums has always been a leader within it’s sector, and with the mobile app, the publication continues to demonstrate innovation and provide a best-in-class journalistic experience.
Within weeks of launch, over 10% of subscribers had adopted the mobile app.