Created in 2008 through the consolidation of the Investment Dealers Association of Canada and Market Regulation Services Inc., the Investment Industry Regulatory Organization of Canada – IIROC is the national self-regulatory organization which oversees all investment dealers and trading activity on debt and equity marketplaces in Canada. Bringing together these two organizations meant the creation of a new brand that reflected both the strengths of the individual organizations and the forward looking values of the new.
The new IIROC name, logo and subsequently delivered website and communications collateral are all products of Crescent’s consultative approach to design projects. The logo design is based on an arrangement of circles of varying size in a diamond form to represent clarity, movement and precision. It can further suggest organization, collaboration, cooperation and inter relationships between companies and IIROC and overall strength and togetherness.