PROJECT INFO

For 95 years, CSA Group has been committed to making the world a safer, more sustainable place for people and businesses.

The annual report, produced in both French and English,  is a key communications piece within the organization that details its work and outlines its vision for the following year.

Since the early 2000s, Crescent has been a strategic partner in producing CSA Group’s annual report, and helped the organization navigate the shift from print to digital in 2003 when it decided to circulate fewer printed copies in an effort to reduce its carbon footprint.

The report is now produced online-first in the form of a microsite that displays information in a simple, easy-to-navigate manner. Extra information such as the organization’s financial report can be downloaded in PDF form at the click of a button. The theme of this year’s report (“Advancing today, anticipating tomorrow”) is communicated through the site’s sharp colours and animations. Interactivity is used to keep the report dynamic.

Visuals were chosen to help support the brand’s message of expansion beyond the boarders of Canada, and works to position CSA Group as a global leader in standards, safety and sustainability.

 

CLIENT: CSA Group (Canadian Standards Association Group)