Social media is important when it comes to growing your brand and sending visitors to your website. Unfortunately, social media marketing alone is not enough to initiate pageviews. An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an Read More
Make sure you are all rowing in the same direction when using social media to promote events.
Recently a friend asked me for suggestions for using social media for community events, specifically a local, Read More
It’s time we talk about how you’re using social media. That’s right, this is an intervention.
We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your Read More
Somewhat surprisingly, many Non-profits are still feeling shy about their Social Media presence. Social Media Marketing is increasingly necessary for nonprofits; it is an effective and cost-efficient tool to increase your reach and awareness. There are Read More
Lessons for nonprofits in Building a Social Website for Social Media Success: SOCAN Songwriting Prize
Last year, Crescent teamed up with SOCAN, the society of Composers, Authors and Music Publishers of Canada, to develop a website for their songwriting prize— an annual competition recognizing the best in Canadian independent music. Since 2006, SOCAN has identified anglophone and francophone Read More