In an earlier article, we wrote about how brand filters help organizations manage their brand assets and brand behaviour. Today, we look at how these brand filters drive the creative direction and content of your brand’s social media presence.
To recap, “brand filters” Read More
With the popularity and responses to our article on brand filters, I thought I would delve a little more into the topic of branding and specifically your brand positioning and image.
Here are a few benchmarks for assessing the strength of your brand position/image:
1) Common Read More