We articulate your mission in ways that promote engagement and understanding about how your work is making a difference. We create powerful strategies to strengthen your brand image, engage your audience online and in print and expand your community of support.
Full Audit - Determine strengths and weaknesses in your communication strategy
We will review all existing communications tactics that your nonprofit is managing for ROI and evaluate specifically how they are supporting your mission. This review provides the foundation for recommendations that we document in your communication strategy and tactical plan. We recommend all clients start with a full audit and then revisit their communications strategies annually or bi-annually. This package includes the review and evaluation of how each of your communication tactics are performing against your mission, the generation of ideas and recommendations and an assessment of priorities for activation. The process involves the following key phases:
Research & Assessment »» Benchmarking >> Strategic Framework >> Tactical Communications plan
Depending on your organization’s particular needs, we will focus on one or more of the following:
- Strengthening your Brand and Image
- Engaging your audience groups
- Building Awareness
Brand Profiling - Ensure your identity communicates your vision and positions you properly
Brand profiling involves the thorough review and evolution of your brand image, messaging and positioning to ensure it fuels your mission. The process yields renewed clarity about who you are and what you stand for in the eyes of all your stakeholders.
Research & Assessment >> Benchmarking >> Strategic Framework >> Identity Design >> Brand Standards >> Brand Governance
Digital First - Accelerate engagement by building a powerful online strategy
Our digital first services include the thorough review of your website to evaluate how it is performing as a communications hub central to all of your other digital tactics. Specifically we look for areas to generate further engagement with stakeholders and translate those opportunities into powerful web properties.
Benchmarking >> Functional specification >> Technology Assessment >> Information Architecture and User Experience Design >> Web/App Development >> Deployment
Socialize - Engage your audience and extend your reach
Our social strategy process involves the thorough assessment of your existing social channels and activities and the development and implementation of an effective social media and content strategy to drive engagement and support.
Assessment >> Social Strategy >> Channel Design & Development >> Content Planning >> Management & Metrics
Technology Audit - Assess and utilize technology to raise funds and achieve your mission
Here we look for areas to maximize knowledge and resource efficiencies and exchanges across the various operational units of your Nonprofit. Specifically we will evaluate the integration and/or opportunities for integration between CRM, Fundraising, CMS and Marketing Automation systems.
Research & Assessment >> Benchmarking >> Strategic Framework >> Technology Integration Plan
Campaigns - Develop compelling programs to market or fundraise
Campaigns are typically cross disciplinary, multi-medium executions and could include PR, advertising or cause marketing programs. We see campaigns as initiatives with very defined purpose to promote new programs or mold perceptions and/or to promote fundraising. Our process for developing effective campaigns is as follows:
Benchmarking >> Positioning and Messaging Strategy >> Tactical Strategy >> Creative Brief >> Ideation >> Development & Deployment
A-la-Carte Project Work
Here we will just focus on activation. From the strategic frameworks established in previous exercises or direction that you are bringing to the table; it’s all in the execution.
Requirements Definition >> Creative >> Development & Deployment
Annual & Impact Reports
Environmental Graphics & Displays