Innovation, disruption, transformation… these are the new buzz words of business today. Leading companies in all sectors are those that are succeeding at one or more of those things (although I would argue that those are all synonyms for the same thing). Last week I was at the Sandbox Project Read More
As December pushes on and signals the final days of 2014, I paused for a moment to look forward and really take stock of what Crescent will be building in 2015, and most of it revolves around the mobile experience.
Six in ten Canadians access the internet via their smartphones on a daily Read More
When asked about relative importance, in the grand hierarchy of all marketing materials, we all know it, the website tops the list. In fact, 91% agree that the website is the most important communications channel used by nonprofits*.
Other channels like email marketing and social media Read More
Lessons for nonprofits in Building a Social Website for Social Media Success: SOCAN Songwriting Prize
Last year, Crescent teamed up with SOCAN, the society of Composers, Authors and Music Publishers of Canada, to develop a website for their songwriting prize— an annual competition recognizing the best in Canadian independent music. Since 2006, SOCAN has identified anglophone and francophone Read More