With more than 51% of web traffic viewed on mobile devices, it’s a no-brainer to make sure your nonprofit’s website is responsive. People aren’t just looking at social media or emails on their phones and tablets anymore — they’re creating sophisticated videos, filling Read More
It’s time we talk about how you’re using social media. That’s right, this is an intervention.
We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your Read More
Like many nonprofits and social enterprises you may be scratching your head and wondering how an Instagram presence can help you contribute to social good in a creative and heroic way. With all the noise out there, how can you be sure that your efforts are even moving the needle for your Read More
Many not-for-profit organizations rely heavily on monetary donations from supportive donors. With digital interaction and commerce in full swing, one would expect that an electronic or online donation is a capability even the smallest not-for-profit organizations would possess. Online donations Read More
Innovation, disruption, transformation… these are the new buzz words of business today. Leading companies in all sectors are those that are succeeding at one or more of those things (although I would argue that those are all synonyms for the same thing). Last week I was at the Sandbox Project Read More
For the not-for-profit marketer, life has never been so hectic: Not only do you have to worry about messaging and/or campaigning, you also have to figure out how to iterate in a volatile digital world. While the web has made our jobs (and lives) more complex, it has Read More
As December pushes on and signals the final days of 2014, I paused for a moment to look forward and really take stock of what Crescent will be building in 2015, and most of it revolves around the mobile experience.
Six in ten Canadians access the internet via their smartphones on a daily Read More
I participated in a conference this week (a big thank you to our friends at Blackbaud) and while each of the presenters got up and spoke to their specific area of expertise (design, email, website strategy, marketing automation, or technology) there was a resonating theme that jumped out (well Read More