For the not-for-profit marketer, life has never been so hectic: Not only do you have to worry about messaging and/or campaigning, you also have to figure out how to iterate in a volatile digital world. While the web has made our jobs (and lives) more complex, it has Read More
Gone are the days when a major celebrity endorsement was the only way a brand could elevate their cultural clout. Or, perhaps I should write “gone are the days of influence as we knew it.” Social media has ushered in a brave new world of fame where every user has the opportunity to be Read More
If you’re anything like us, you’re using the first few weeks of January to map out your organization’s goals for the year. While some new year’s resolutions revolve around keeping the staff fridge clean, others are decidedly more high-level.
In 2015, more marketing Read More
In an earlier article, we wrote about how brand filters help organizations manage their brand assets and brand behaviour. Today, we look at how these brand filters drive the creative direction and content of your brand’s social media presence.
To recap, “brand filters” Read More
Viral Campaigns: Are They Part of Your Social Media Content Strategy? 7 Factors That Will Help Make Impact
Although more and more nonprofits are beginning to realize that social media is not just about broadcasting, there’s still much frustration around the notion of “going viral,” as if that is the Holy Grail of social media success. And who are we kidding; it is. What nonprofit doesn’t Read More
Lessons for nonprofits in Building a Social Website for Social Media Success: SOCAN Songwriting Prize
Last year, Crescent teamed up with SOCAN, the society of Composers, Authors and Music Publishers of Canada, to develop a website for their songwriting prize— an annual competition recognizing the best in Canadian independent music. Since 2006, SOCAN has identified anglophone and francophone Read More