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Innovation, disruption, transformation… these are the new buzz words of business today. Leading companies in all sectors are those that are succeeding at one or more of those things (although I would argue that those are all synonyms for the same thing). Last week I was at the Sandbox Project Read More
Building brand awareness was the number one goal among the nonprofits we surveyed this year, so I thought an article on the topic would be helpful.
For whatever reason – probably because of the perceived resources required and/or too lofty of goals – building brand awareness is a Read More
For the not-for-profit marketer, life has never been so hectic: Not only do you have to worry about messaging and/or campaigning, you also have to figure out how to iterate in a volatile digital world. While the web has made our jobs (and lives) more complex, it has Read More
If you’re anything like us, you’re using the first few weeks of January to map out your organization’s goals for the year. While some new year’s resolutions revolve around keeping the staff fridge clean, others are decidedly more high-level.
In 2015, more marketing Read More
I’d like to begin with some questions: In this world of instant transmission and easy access to information, are we engaging more, or are we more easily distracted? When I say “we,” I mean it in the grandest sense of the term: we as businesses and organizations, we as marketers and Read More
I participated in a conference this week (a big thank you to our friends at Blackbaud) and while each of the presenters got up and spoke to their specific area of expertise (design, email, website strategy, marketing automation, or technology) there was a resonating theme that jumped out (well Read More
Viral Campaigns: Are They Part of Your Social Media Content Strategy? 7 Factors That Will Help Make Impact
Although more and more nonprofits are beginning to realize that social media is not just about broadcasting, there’s still much frustration around the notion of “going viral,” as if that is the Holy Grail of social media success. And who are we kidding; it is. What nonprofit doesn’t Read More