Somewhat surprisingly, many Non-profits are still feeling shy about their Social Media presence. Social Media Marketing is increasingly necessary for non-profits; it is an effective and cost-efficient tool to increase your reach and awareness. There are Read More
Building brand awareness was the number one goal among the nonprofits we surveyed this year, so I thought an article on the topic would be helpful.
For whatever reason – probably because of the perceived resources required and/or too lofty of goals – building brand awareness is a Read More
Lately, I’ve had the opportunity to sit in on a few seminars where the presenters made consorted efforts to discuss successful yet low-budget (or shall we say “cost efficient”) marketing/communications initiatives for non-profit causes, reinforcing that it is possible to do a Read More
I’d like to begin with some questions: In this world of instant transmission and easy access to information, are we engaging more, or are we more easily distracted? When I say “we,” I mean it in the grandest sense of the term: we as businesses and organizations, we as marketers and Read More
In an earlier article, we wrote about how brand filters help organizations manage their brand assets and brand behaviour. Today, we look at how these brand filters drive the creative direction and content of your brand’s social media presence.
To recap, “brand filters” Read More
With the popularity and responses to our article on brand filters, I thought I would delve a little more into the topic of branding and specifically your brand positioning and image.
Here are a few benchmarks for assessing the strength of your brand position/image:
1) Common Read More
You’ve got great insight as to where you need to push the needle to further your impact; You probably also have great ideas about what and how to do it. But there is just not enough time, resources, or bottom line money to make it happen in order to see the results you imagine. You Read More